Shake Shack’s offerings of blended dessert drinks, which had previously been limited to its location in New York City, have expanded thanks to a new cooperation with the dessert hotspot Milk Bar.
The two businesses collaborated to create two new shakes that combine Shake Shack’s frozen custards with Milk Bar’s contemporary desserts.
One is a chocolate birthday cake shake made with Milk Bar B’Day crumbs, a gourmet takes on funfetti cake, and Milk Bar B’Day frosting, which is hand-spun with chocolate cake is frozen custard and topped with whipped cream and rainbow sprinkles.
“We chose our hand-spun shakes as the inspiration, and Christina and her team at Milk Bar did what they do so well – creating creative and delicious twists on some of their most renowned baked products, but in our frozen custard,” Shake Shack culinary director Mark Rosati said. “We had a lot of fun working on this, and we can’t wait for our fans to come in, order a shake, and enjoy!”
To sweeten the deal, Shake Shack revealed that selected fans will receive free shakes on their birthdays. Customers may visit Shake Shack’s Instagram Stories every Friday in September to see how the firm uses its B’Day Randomizer tool to choose a few random dates. If your birthday is chosen and you’re one of the first 50 people to message Shake Shack on Instagram, the brand will send you a discount code for a free shake that you can redeem on the app.